Story

To enter your home and realize your comfort food is being cooked is nothing short of a magical feeling. The folks at Spiced Right Co. are determined to keep this magic forever unbroken. They bring to you handcrafted spice blends made in small batches, retaining the freshness and taste of their blends. Spices are integral to Indian cooking and have a history of migration, experimentation, and cultural significance. Spiced Right Co. understands the importance of spices in cooking and the need for fresh, locally sourced, and chemical-free spices.

To maintain authenticity, they procure spices from regions native to them. Furthermore, a lot of research has gone into preserving their age-old recipes, so even the right centimeter of cardamom has been worked upon to sustain the taste and aroma. The right kind of spices result from trial and error and have taken a long time to develop. The Spiced Right Co. team has meticulously experimented with ingredients to deliver to you the highest quality of spices.

They work out of a 100% vegetarian kitchen. All their products are free of any artificial flavorings and chemical preservatives. Their philosophy is to bring you a feeling of nostalgia every time you use their blends, a reminder of your childhood, of food made at home by your parents or grandparents. Their attention to detail in the spice blends ensures that consumers not only get delicious food but also food that holds an emotional value.

With this campaign, Spiced Right Co. is launching two new masalas, Bombay Pav Bhaji and Awadhi Biryani masala. These include a blend of different spices such as cardamom, cinnamon, pepper, cumin and more. These are mixed together to create the magic that regional masalas bring to their dishes; biryani and pav bhaji. The funds raised from the campaign will be utilized towards brand expansion and increasing production of the new launches.

Risks and Challenges
Like all products, this product also comes with risks and challenges. One of the biggest challenges is that the campaign does not succeed, and the backer might lose their money. However, if the fundraising goal is met, the reward will be shipped to the backers’ address.

Challenges might also emerge during production and logistics, leading to untimely delivery and other issues.

The crowdfunding platform is aware of such risks and has several mitigation measures in place. Each campaign is awarded a ‘campaign success probability score,’ which indicates its success rate. Furthermore, the platform vets and verifies all campaigns thoroughly before launching them. The entire process involves understanding the scale and impact of the campaign, which further helps determine its success.

Reward-based campaigns
Reward-based crowdfunding allows backers to gain a reward for supporting a project. It incentivizes backers to access the crowdfunded product or other goodies and merchandise early. There are risks involved with backing a project but it can also be a rewarding attempt. The backers get to support a project that they feel passionately about and in doing so, they also fuel innovation and growth. Ultimately, it is rewarding for both parties concerned; creators receive backing and support, whereas, for backers, it means supporting a project they are passionate about and earning rewards.

FAQs

Which type of campaign is this?
This campaign is a “Keep it all” campaign. Under the ‘keep it all’ framework, the campaigners can keep all the money raised on their fundraiser, irrespective of whether the goal is reached.

What are the risks involved in a reward-based campaign?
You are supporting a crowd-funded campaign to bring to life a creative project. As with supporting any creative endeavor, there is a risk that the project may not be successful. As a backer and supporter of this creative campaign, you will bear this risk. CrowdHive is not responsible for reward fulfillment or the success of any project.

However, we have assigned a “Campaign Success Probability Score” to help you assess the success probability of each campaign. A higher score equates to a higher possibility for success and lower risk. This campaign has been assigned a campaign success probability score of 80.

What is a Campaign Success Probability Score?
A campaign success probability score indicates the success rate for delivering the rewards to backers by every campaigner.

• A score of 60 and above indicates that the campaign has higher risks and a medium success rate associated with it.
• A score of 70 and above indicates that the campaign has a medium success rate in fulfilling almost all of its pledges.
• A score of 80 and above indicates that the campaign has a high success rate of fulfilling all its pledges.