KrutiArts was conceived in the year 2015 by Kruti Popatia. The brand is one of a kind in handpainted and handcrafted fashion. Being a BBA graduate, she turned her passion toward business. With a small homegrown brand, the company was started on a minimal pace from hand-painted fabrics to hand-painted wooden-based accessories and then gradually towards hand embroidered and hand-painted earrings and neckpieces.
Every piece we design promotes Indian art, textiles, handicrafts, and embroidery, in a wearable way. Keeping sustainability in mind, we try to fuse Indian culture, art, and textiles with funk, which people can carry with pride and love.
We strongly believe in reviving the love for our culture and handicrafts, which seems to be fading over time hence our focus on Indian arts and crafts.
Kruti being the ambitious woman she is, single-handedly started the brand KrutiArts. She made way for the idea of building products that combine a funky and bold vibe while maintaining the aesthetics of Indian art and crafts.
Kruti gradually expanded her team with some women who knew the art of Indian embroidery and crafts. They have always tried to give and take support to women who wish to work from home.
Empowering women is our main motto, and they believe in expanding slowly and steadily, focusing on following our passion for art. The team at KrutiArts comprises artisans from all across the nation.
The funds raised from the campaign will be utilized to provide better remuneration to the women at KrutiArts. These funds will also assist in expanding the team, thereby providing employment opportunities to the women.
Risks and Challenges
Like all products, this product also comes with risks and challenges. One of the biggest challenges is that the campaign does not succeed, and the backer might lose their money. However, if the fundraising goal is met, the reward will be shipped to the backers’ address.
Challenges might also emerge during production and logistics, leading to untimely delivery and other issues.
The crowdfunding platform is aware of such risks and has several mitigation measures in place. Each campaign is awarded a ‘campaign success probability score,’ which indicates its success rate. Furthermore, the platform vets and verifies all campaigns thoroughly before launching them. The entire process involves understanding the scale and impact of the campaign, which further helps determine its success.
Reward-based crowdfunding allows backers to gain a reward for supporting a project. It incentivizes backers to access the crowdfunded product or other goodies and merchandise early. There are risks involved with backing a project but it can also be a rewarding attempt. The backers get to support a project that they feel passionately about and in doing so, they also fuel innovation and growth. Ultimately, it is rewarding for both parties concerned; creators receive backing and support, whereas, for backers, it means supporting a project they are passionate about and earning rewards.
Which type of campaign is this?
This campaign is a “Keep it all” campaign. Under the ‘keep it all’ framework, the campaigners can keep all the money raised on their fundraiser, irrespective of whether the goal is reached or not.
What are the risks involved in a reward-based campaign?
You are supporting a crowd-funded campaign to bring to life a creative project. As with supporting any creative endeavor, there is a risk that the project may not be successful. This risk will be borne by you as a backer and supporter of this creative campaign. CrowdHive is not responsible for reward fulfillment or the success of any project.
However, we have assigned a “Campaign Success Probability Score” to help you assess the success probability of each campaign. A higher score equates to a higher possibility for success and lower risk. This campaign has been assigned a campaign success probability score of 80.
What is a Campaign Success Probability Score?
A campaign success probability score indicates the success rate for delivering the rewards to backers by every campaigner.
- A score of 60 and above indicates that the campaign has higher risks and a medium success rate associated with it.
- A score of 70 and above indicates that the campaign has a medium success rate in fulfilling almost all of its pledges.
- A score of 80 and above indicates that the campaign has a high success rate of fulfilling all its pledges.
Information on refunds can be found here.