Short Story

A Kitchen of One’s Own is a celebration of the modern Indian homecook. This book, a Goya X Nivaala collaboration, is part-cookbook, part-journal. With vivid, evocative watercolours by Zainab Tambawalla, this collector’s item designed by Nivaala, with recipes from Goya’s community, is sure to be a much-loved addition to your collection. With recipes that are rooted in tradition, yet accessible to those stretched for time, this book is the result of 6 years of collecting heirloom recipes from communities around the country. We believe that the real stars of the Indian culinary story are the home cooks, and A Kitchen of One’s Own is an attempt to place them front and centre.

Through Nivaala’s stunning journal section, A Kitchen of One’s Own also aims to celebrate the reader’s own family recipes, with ample space to add notes and recipes from their own repertoire — making this book a thoughtful gift to pass down through generations.

FAQs about the Product

How many family recipes does it include?

It has 41 recipes from families across different regions in India, and each family has been credited. The book also includes space for the reader to include recipes from their own collection.

Are prices inclusive of taxes?

Yes, prices are inclusive of taxes.

How many recipe logs does it include?

There are 20 recipe logs to write down your own family recipes

What does the recipe log include?

The recipe log includes:

  • Heirloom indicator which tells you which generation does the recipe belong
  • Recipe name and kitchen it belongs to
  • Space to capture the memory associated with the specific recipe
  • Space to write ingredients and instructions
Maharashtra, India

A Kitchen of One’s Own — Cookbook & Recipe Journal

376,563 Pledged
141 Backers
18 Days Left
Raised:
75.31%
Goal: 500,000
Minimum amount is ₹1549 Maximum amount is ₹
Creator
1 Campaigns | 0 Loved campaigns

Story

Nivaala, through its exquisite heirloom recipe journal, filled with beautiful watercolour illustrations, is a brand that encourages people, to learn and share their family dishes and the stories that come with it — a preservation of both family recipes and heritage. 

When Shruti Taneja lost her mother a few years ago, she came to the realisation that sometimes, with the death of a loved one, an entire culinary repertoire can be lost. Nivaala was created to encourage people to learn family recipes, document them and ultimately, incorporate them into their lives, like pieces of jewellery, or carefully preserved saris, handed down through the generations.

Goya is an award-winning food & culture publication that has been instrumental in shaping the food media landscape of India. At Goya, Aysha Tanya and Anisha Oommen have a similar passion for documenting heirloom recipes, and have spent the last 6 years collecting recipes from communities around the country, and creating a rich digital archive of the culinary heritage of India.

Our Target audience and consumer needs

There is a growing interest in Indian regional cooking, and this book has been curated for that audience. Cookbooks are no longer simply about sharing recipes — they are about evoking a mood, a lifestyle, or a slice of life within a particular section of society. With A Kitchen of One’s Own, we hope to offer an audience that is keenly interested in food, a chance to learn more about the many cultures and cuisines that comprise modern India today. But this book is also a wonderful window for anyone who is curious about food, cooking and culture, to begin their journey.

Risks and challenges

Supporting any project comes with some amount of risk. In this case, the risk that a backer takes on is that the campaign meets certain unforeseen challenges, such as production delays or logistical hiccups. 

The crowdfunding platform vets and verifies all campaigns thoroughly before launching them, and is aware of risks associated with it. To mitigate these risks, the platform awards a ‘Campaign Success Probability Score,’ to each campaign. This indicates its likelihood of success of each campaign. 

Like all products, this product also comes with its set of risks and challenges. One of the biggest challenges is that the campaign does not succeed and the backer might lose their money. However, if the fundraising goal is met, then the reward will be shipped to the backers’ address.

Challenges might also emerge during production and logistics, leading to untimely delivery and other such issues.

The crowdfunding platform is aware of such risks and has several mitigation measures in place. Each campaign is awarded a ‘campaign success probability score,’ which indicates its success rate.  Furthermore, the platform vets and verifies all campaigns thoroughly before launching them. The entire process involves understanding the scale and impact of the campaign, which further helps determine its success.

Reward-based campaigns 

Reward-based crowdfunding allows backers to gain a reward for supporting a project. It incentivizes backers to gain early access to the crowdfunded product or other goodies and merchandise. There are risks involved with backing a project but it can also be a rewarding attempt. The backers get to support a project that they feel passionately about and in doing so, they also fuel innovation and growth. Ultimately, it is rewarding for both parties concerned; creators receive backing and support, whereas, for backers, it means supporting a project they are passionate about and earning rewards.

FAQs

Do you deliver worldwide?

Yes, everywhere in the world.

What is the cost of shipping?

Domestic shipping at Rs.90 and international shipping at Rs.999

Which type of campaign is this?

This campaign is a “Keep it all” campaign. Under the ‘keep it all’ framework, the campaigners can keep all the money raised on their fundraiser irrespective of whether the goal is reached or not.

What are the risks involved in a reward-based campaign? 

You are supporting a crowd-funded campaign to bring to life a creative project. As with supporting any creative endeavor, there is a risk that the project may not be successful. This risk will be borne by you, as a backer and supporter of this creative campaign. CrowdHive is not responsible for reward fulfillment or the success of any project.

However, we have assigned a “Campaign Success Probability Score” to help you assess the success probability of each campaign. A higher score equates to a higher possibility for success and lower risk. This campaign has been assigned a campaign success probability score of 85.

What is a Campaign Success Probability Score?

A campaign success probability score indicates the success rate for delivering the rewards to backers by every campaigner.

  • A score of 60 and above indicates that the campaign has higher risks and a medium success rate associated with it.
  • A score of 70 and above indicates that the campaign has a medium success rate in fulfilling almost all of its pledges.
  • A score of 80 and above indicates that the campaign has a high success rate of fulfilling all its pledges.

How will you ship my reward?

The products will be shipped through Delhivery or XpressBees.

When will the book be delivered?

Estimated date of delivery is September 2022

How do refunds work?

Information on refunds can be found here.

Rewards

1,549
-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
*Shipping Internationally.
September, 2022
Estimated Delivery
94 backers
6 rewards left
1,999
-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-Set of 5 art print recipe cards.
*Shipping Internationally.
September, 2022
Estimated Delivery
38 backers
62 rewards left
6,499
-One signed copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-One A3 print featuring a recipe illustration by Zainab Tambawalla.
*Shipping Internationally.
September, 2022
Estimated Delivery
3 backers
97 rewards left
9,999
-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-Set of 5 recipe cards.
-One print featuring a recipe illustration by Zainab Tambawalla.
*Shipping Internationally.
September, 2022
Estimated Delivery
2 backers
98 rewards left
14,999
-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-A meal with the founders of Goya & Nivaala.
-Your family recipe will be featured in the book.
*Shipping Internationally.
September, 2022
Estimated Delivery
1 backers
0 rewards left
Reward no longer available.
20,000
-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-Your name will be carried in the Acknowledgements page, for your generous contribution to making this dream a reality.
*Shipping Internationally.
September, 2022
Estimated Delivery
0 backers
50 rewards left
25,000

-One copy of the book. It carries 41 recipes from families across India and 20 recipe logs to add your own recipes.
-Your family recipe will be featured in the book.
*Shipping Internationally.
September, 2022
Estimated Delivery
3 backers
12 rewards left
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Shruti Iyer 2,998 August 5, 2022 6:51 am
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