5 Steps to Building the Perfect Crowdfunding Campaign
Reward-based crowdfunding is an effective way for people to raise money for projects that interest them. It works by offering rewards in exchange for donations. For example, you might offer a free ebook download in return for a donation.
In reward-based crowdfunding, contributors have the ability to pre-order/pre-purchase the products/services offered by a campaigner. Sometimes, it can even be in the form of tokens of appreciation like a personalized handwritten note. For entrepreneurs, reward-based crowdfunding also serves as a tool to test the future market potential of their products.
Reward-based crowdfunding can also be defined as a tool that can support creative projects for artists, creators, innovators, designers, or others who wish to bring their creative/entrepreneurial projects to life. It has also modified how creators interact with their consumers, as many project creators implement the recommendations made by the people participating in the funding. Thus, reward-based crowdfunding platforms allow people to get their creative ideas recognized in a favorable market, where they can receive valuable feedback and support.
Here Are 5 Steps to Building the Perfect Crowdfunding Campaign
Start with a Clear Goal
Before launching any crowdfunding campaign, make sure you have a clear goal in mind. You should also consider what type of project you’re trying to fund. Are you looking to launch a new product? Or do you need funding to cover costs associated with running a business?
Create an Awesome Landing Page
Once you’ve decided on your goal, you’ll need to decide whether you want to offer rewards for donations. If so, you’ll need to set up a landing page where people can donate money to support your cause. This will help you build momentum before your campaign launches. On CrowdHive, you can build a perfect reward-based campaign within a matter of minutes.
Build Trust by Sharing Real Stories
People are more likely to trust you when you share real stories about yourself and how you build your product/project. So make sure you’re sharing personal experiences with your audience. You can also use testimonials from other people who have benefited from your work.
Ask for Help from Influencers
If you need help getting started, ask influencers in your industry for advice. They might even offer to write a guest post for you! Some influencers may be willing to give you a shoutout or help you sell a product on a commission basis. Influencer marketing is a great way to reach out to your audience and get them to support your campaign.
Promote Your Campaign Everywhere
Once you’ve launched your campaign, promote it everywhere. You should start by sharing it with your social media followers and friends. Then, share it on forums where people discuss similar topics. Whatsapp broadcasts are also a great way to reach out to more people. Finally, send out emails to your email list asking them to spread the word.